Who Is This For?
This course is for you, if you own or lead an agency and feel that any of the following situations are familiar:
- You, the founder, are trapped doing sales. There is never time for you to work ‘on’ the business, or even to take a holiday without fear of the ripples in your sales.
- The websites, design or marketing you produce for clients is strong and structured, while your own agency’s marketing waxes and wanes with the moon.
- New leads enter your business through word of mouth in dribs and drabs, but your inbound pipeline is weak and you feel you have little to no control over the pipeline.
- You’ve tried hiring a growth person but it didn’t work out or you’re still heavily involved. It might have been them, it might have been you, but it has been costly and disappointing.
- You hear about agencies generating dozens to hundreds of leads a month and wonder how they do it.
- The service you offer is brilliant, but you’re losing clients in situations that feel unfair or unreflective of the work that you have been doing.
- You’re putting sales in at the top, and losing some clients at the bottom, so the treadmill is feeling endless and growth is slow.
The Course
Time and time again I see agencies struggle with the same challenges. Typically these include: unpredictable revenue, sales and lead generation that rely on the founder, client churn mysteries, the desire for less transactional client relationships, wanting to increase rates, profitability challenges and the constant struggle for new leads.
This course is designed to help you answer those challenges. The Agency Growth Pad is the culmination of years of hands-on experience working and consulting with both agencies and clients. This course's strategies have been developed to reflect the commercial demands of agency life and refined through real-world application.
Key focus areas include:
- Building one 'revenue engine' that works seamlessly across your revenue pipeline
- Identifying how to stand out against your competitors (who may not be delivering as well as you!)
- Bringing in more leads with budget that you can do great work for
- Finally getting on top of your agency's own marketing with a clear planning and budget process
- Implementing a proven, high-conversion sales process that you can ‘plug salespeople into’, freeing you up to work on higher value tasks
- Creating less transactional client relationships
- Building client relationships that last and grow, instead of churning
- Creating the plan that you and your team can drive forward to win your growth
We'll begin by discussing the overall Revenue Engine and how upsells and retention start right back in your marketing processes. You'll get the workshop agendas, plan templates and toolkits you need to check, build or solidify your agency's mission, vision and KPIs. You'll then move through the marketing, sales and retention modules with tools, worksheets and workshop agendas ready to support you throughout.
Curriculum
Your course includes 12 video sessions, and a pack of worksheets, workshop agendas, templates and calculators you can bring to your whole team.
- Video Session: Your Leadership Toolbox (43:48)
- Resource: Agency Growth Accelerator Workshop Series
- Resource: The Blueprint Worksheet
- Resource: ICP Worksheet
- Resource: UVP Worksheet
- Resource: Your CTA Worksheet
- Resource: Pillar Plan & Calculators Template
- Resource: Change Plan Template
- Video Session: The Blueprint (35:31)
- Video Session: Building One Revenue Engine (23:15)
Your Course Leader:
Ali Newton-Temperley
As a fractional commercial director and agency growth consultant responsible for building multi-million pound agency sales machines, I have a deep understanding of agency challenges and combine this with my client-side experience and background in psychology to provide practical solutions.
My expertise spans the full sales, marketing and retention ecosystem. In my agency leadership roles, I have built and developed high-performing sales teams, removed founder-led sales and created positioning and marketing to turn audiences into agency 'superfans' - while revolutionising client relationships.
In The Agency Growth Accelerator, I have provided the workshops, toolkits and templates that I use in my consultancy and that will help you to start making significant changes to your agency's revenue.
FAQs
How long does the course take?
The course has 11 videos spread across 4 modules. These videos span around 6 hours of content, which are designed to be watched over several weeks, giving you time to implement your takeaways. You may also wish to account for time running the recommended workshops with your team and time to work through the worksheets that are going to help you move the needle.
What is included?
The course includes 11 videos and 12 worksheets and templates to help you implement what you need to take your agency forward.
What support is there?
The course is designed to be self-sufficient for those who would like to work through it on their own. For those who would like additional coaching and support, sessions with Ali are available at an additional investment.
Are there assessments?
No! This course is designed to be practical and every agency is unique. It is recommended that you use the tools and training to identify the most parts for your growth, and to implement them.